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Battle for Virtual Recycling Commences
Added: (Mon Sep 17 2007)
A battle has broken out to provide a virtual solution to recycling and landfill reduction. "vSkips" a product from Vyouz Ltd. (a media supplier for Green issues) and MySkip, another organisation are claiming to be the first with the idea of "virtual skips".
vSkips.com has been up and running since early 2007 after 3 years in the making. However, MySkip are implying copyright infringement, despite no product currently being available.
MySkip has been recruiting celebrities with the "carrot and stick" approach of good media coverage and personal career gain in exchange for publicising their yet-to-be launched website.
Large sums of money (over £100,000 by some estimates) have been spent on glitzy launch parties and marketing, money which could be put to better use addressing green issues.
A spokesman for Vyouz said "it's sad that organisations have to use such practices, when really only the public need to be informed of the choices open to them for recycling and helping improve their immediate environment around them."
"It's the public that will make the difference. I am sure celebrities would be better placed actually using the recycling facilities available to them instead of promoting themselves through something that does not exist."
"There are some really good websites including vSkips which are already reducing and recycling our unwanted items so let's stop bickering and start helping those who count - the public !"
Visit http://www.vskips.co.uk for more details.