Paradigm Interactions offers solution to tighter digital ROI requirements

Added: (Tue Aug 12 2008)

Pressbox (Press Release) - While the ‘one size suits all' thinking of the past ten years has worked when a little success is enough, the return on investment (ROI) ratio is now critical to business so excellent personalised user experiences are now required. Paradigm Interactions takes great pride in the fact that they never produce the same architecture twice. “It's understandable really; our research is drawn from people's perspectives and interactions with different companies. Companies may be in the same sector but what they produce, offer and the brand equity they create are vastly different” says Senior Digital Architect, Thom Heslop.

Changes in marketing due to credit crunch

Targeting market groups is not just numbers game it involves complex social interaction thinking way beyond the capacities of software. There is a paradigm change in the method of marketing, the 'Shotgun approach' to marketing developed in direct mail, then digitally in email marking has backfired on many companies. Having their brands associated with unsolicited mail at worst or more commonly ill considered and untargeted mail has severely damaged their brand equity. Many savvy users are also simply blocking all messaging from businesses.

Giving clients control of their development projects

Paradigm Interactions utilises its own research into converting browsers to buyers: exploring what drives consumer choice in internet e-commerce, usability and accessibility methodologies which delivers both strategic reports and functional specifications allowing clients to maintain control of their projects prior to development. Paradigm Interactions work is supported by creative human computer interaction (HCI) and its own user centred design (UCD) processes for both capturing and analysing information.