Don't Do This

Added: (Thu Nov 13 2008)

Pressbox (Press Release) - By:Meagan Topher

GL Besse from betteryourwealth.com tells me that many newbie marketers make the same mistake when it comes to join an opportunity online. Most join the system, get their lead capture page set up and it completely promotes the guru. Newbie's think this is an advantage, but it's not because they're showing someone that is having success with the system. This BIG mistake can lead to many clicks to your website but no one opting in.
Now think what your prospects are thinking. I'm looking to join a cash gifting activity, for example, you've been promoting your website through web 2.0, attraction marketing, postcards or ppc. You're putting your time on the line to attract people who are looking for your opportunity. So I find your website through your hard work and I'm hit with pictures and video of the guru on the website. I see the name of the program, the story of the guru, and I see him bathing in 100 dollar bills.
I'm looking to have success in cash gifting and I want to help people and even though you were the one that brought me to the website through your marketing that I want to learn, the guru is in the front of my mind. I easily find the guru's name so I open an extra tab and look them up in google. Wow are thousands of hits on the guru's name, so I give the guru a call and talk to the guru who knows what he's doing and I join the program through him/her.
It's human nature to get excited about an opportunity when you see someone who is having success with it. It doesn't matter that your marketing brought that person to the site they only thing they see is a successful person who is using the exact system you're looking at.


STOP Doing The Guru's Work For Him
Anytime you join an opportunity you want to make sure that you can customize everything so that your website points to you. If you leave all of the guru's success on your website you're marketing them for free. And not only is it free for them, you actually paid to be a part of the system, and who did you pay? The GURU.
Stop promoting the guru because you will have plenty of traffic to your website and no one is going to go any further than that. People join people so make sure that you follow through with your marketing because when you have the ability to drive traffic to your website you have to follow through. You want to make sure the website brands you and not the Guru so that you can have success with your opportunity.
When you start branding yourself on your website and creating your own lead capture pages or customizing your current one you'll start to have success. Anything can be customized to your personal branding, some opportunities make it easier than others but if you want to have success you need to start placing your face and your videos on your website or create a capture page that does just that.