Get Lucky At Korum’s End of Season Sale

Added: (Fri Feb 03 2012)

Pressbox (Press Release) - After the New Year celebrations, it is again time for some more celebrations where you can shop to your hearts delight. The shopping is more delightful because the End of the Season Sale is back again at Thane’s favourite mall Korum Mall. Bringing the sale to life is the award winning experiential marketing firm Everything Goes! Communications. The sale began on January 7 and will be on till February 12, 2012.
Apart from the multiple retailers offering at the Korum Mall in Thane, shoppers can also get lucky with an innovative game called the Vault of Happiness. All those who shop for over Rs. 2012/- are eligible to play the game, which involves finding the right key to the vault amongst the several keys present. The shopper gets two tries at the lock and if s/he manages to open it, s/he wins whatever lies within the vault. After every such win, the vault will be replenished with more gifts.
Mr. Vjay Dewan, Chief Creative Guardian, Everything Goes! Communications elaborates saying, “Every Mall has a way of engaging customers. It is our agenda to do so in the most creative and innovative manner as suitable to the occasion. Through our various activations and events at Korum Mall, our aim remains that every shopper who leaves the mall takes back a fabulous memory of her visit, which at a later date induces her to re-visit the mall.”
Apart from trying their luck at the Vault of Happiness, there are several other exciting offers and discounts that a shopper visiting the mall can partake of.
“Activities and games attract the customers, making their shopping and mall visit a much enriched one. This year too we have jazzed up our annual End of Season Sale by giving it an exciting new twist with this game. And, partnering us for this is our activations agency Everything Goes! Communications, which always manages to come out with a creative approach to our events,” said Mr. Deva Jyotula, Centre Manager, Korum Mall.

About Everything Goes! Communications
‘Everything Goes! Communications’ is an experiential marketing agency offering strategy, creative design & brand activation services under one roof. EG! Comm, a category creator lives up to its sobriquet of a ‘creative commando outfit’ in the corporate world by approaching creative services from a 24x7 perspective. EG! Comm’s team alongside Vjay Dewan, the founder, has honed its skills in various aspects of communication - from corporate films, events, digital marketing, and content services to now offering the new age full services portfolio to its clientele in Retail, Real estate, Education & Energy sectors. EG! Comm has got global recognition with its client ‘Inorbit Malls’ winning the CMO Award in 2010 for India’s best community contact programs as well as the ICSC SILVER MAXI in 2007 for an energy conservation campaign; EG! Comm’s work has been featured in ‘Nando’s’ Greatest Hits Worldwide in 2008 & has also won accolades in India in the form of a GOLD and SILVER awards at the WOW Events & Experiential Marketing Awards 2011 besides a silver at WOW 2009. Its clients, across categories of Malls, Retail, Jewellery, F&B and Education, have repeatedly been bestowed with accolades for outstanding conceptual communication & activations which impacted both the brand as well as bottom-line.