KETTLE redesigns Vegetable Chips with Blue Marlin

Added: (Fri Nov 14 2008)

Pressbox (Press Release) - Kettle Foods has unveiled a new look for its KETTLE® Chips Vegetable range, and is adding a new variant, ‘Select Vegetables’, which mingles parsnip, sweet potato and beetroot chips.

The redesign, aimed at highlighting KETTLE® Chips’ premium quality and evoking taste cues, has been carried out by independent
brand strategy consultancy Blue Marlin.

Blue Marlin was appointed to the task in May, having created a new pack architecture and refined the design on the core KETTLE® Chips range earlier this year. The fresh look for Vegetable Chips works within the new architecture.

It is based around owning the ‘banding’ device on the packs, which helps create a consistent look and feel for the brand whilst enabling differentiation across the ranges.

Martin Grimer, Executive Creative Director at Blue Marlin, explains: “We aimed to create a simple, yet modern straight-talking illustrative design for each pack, communicating the ingredients, and reflecting KETTLE® ‘all-natural’ promise and quality cues. The primary colour palette we chose for the range echoes the natural tones associated with Vegetables while the secondary colour palette focuses on conveying specific products.”

Sam Garnham, Brand Manager at Kettle Chips said: “Blue Marlin has yet again done an excellent job. Working within the new pack architecture, this new brand identity helps to draw attention to our premium ingredients, and highlights our quality and taste appeal”

For more information:
Nick Bowman
Mandarin
nick@prmandarin.co.uk
020 3117 0000