Small Business Mentor Strategic Banner Ads Positioning -Top vs. Bottom Folds
Added: (Sat Apr 08 2006)
Pressbox (Press Release) -
One of the most important factors that affect banner ads click-thru is its positioning on the web-site. Conventional 'Net wisdom' is that banners perform best the higher up a page they are placed. In fact, banners at the bottom of the page have nearly three times the clicks than the ones at the top.
"The reasons are most visitors to a site are searching for a specific piece of information (i.e. highly targeted = less casual surfers) and therefore very unlikely to be distracted from their search by a banner at the top of a page." says Robert Wardrick host of The Small Business http://www.robertwardrick.com.
"However, once they had finished reading about their chosen topic they were more open to clicking on a banner at the bottom."
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Small Business Mentor (http://www.RobertWardrick.com) features news, feature articles, market trends, niche marketing research summaries and advertising opportunities.