Power of Jingles in Advertisement

Added: (Fri Oct 13 2006)

Pressbox (Press Release) - What is it about jingles that continually keep the listener engaged? The more scientific explanation of a jingle is a musical communication device. Jingles are more than little catchy songs; they are psychological devices that communicate information. A well written jingle does 3 things; it communicates a message, leaves the listener with a key to remember the message (the melody) and it adds image and personality to the business or product. We know that jingles are up to 400 times more memorable because we have had plenty of time to test them. In fact the first jingle was written in about 1926 for the Wheaties Company. It turned Wheaties around and it established jingles as advertising weapons of profound impact and effectiveness. Since then millions of businesses and products have become house hold names due to jingles.