VIVAPRIME.COM UNVEILS NEW SENIORS LIFESTYLE PORTAL

Added: (Mon Nov 17 2008)

Pressbox (Press Release) - Guelph, Ontario – Focusing on today’s senior lifestyle, new 50-plus website VivaPrime.com delivers highly relevant, topical information to address the broad range of issues faced by baby boomers and retirees.

“Living a longer, healthier, more fulfilling life is something everyone wants, and that’s the goal of the VivaPrime website – to provide an online resource where total wellness is the focus,” says Christie MacLachlan, editor of VivaPrime.

The new online portal is designed specifically for seniors, and it bridges the gap between celebrating retirement and dealing with tough issues like retirement in the failing economy and caring for ill or disabled spouses or parents. VivaPrime’s exclusive content is tailored to the aging population and explores all aspects of senior living, including health, fitness, travel, finance and retirement planning.

“Whether our visitors are searching for financial advice, retirement planning help, relationship advice or anti-aging and fitness information, the pages of VivaPrime offer the 50-plus crowd information that is relevant to their lifestyle,” says MacLachlan.

In addition to informative articles, the new website also gives visitors the ability to calculate retirement goals and fitness goals through its easy-to-use calculating tools.

“We don’t just want to tell our visitors how to meet their goals,” MacLachlan adds. “We want to give them the tools they need to reach them.”

About Tsavo Media

Tsavo Media delivers highly relevant experiences to today’s digital consumers. Initially, our technology will focus on content, with the goal of improving how media is experienced by consumers. In the next phase, Tsavo’s relevancy technology will enhance other segments beyond media.