Digital Marketing
Added: (Wed May 18 2022)
Pressbox (Press Release) -
INTRO:
Digital marketing takes many forms, and it can be difficult to understand how they’re all connected and how they can help your business succeed. Before you begin exploring the ins and outs of digital marketing, it’s important to take a step back and look at the big picture first. The following article will help you learn about the different types of digital marketing out there and why each one matters to your business today. You’ll learn about the pros and cons of each type of marketing so that you can choose the best ones for your company in 2017 or beyond.
WEB PRESENCE:
Whether you’re just starting a business or have been running one for years, it’s important to maintain an active web presence. Customers like being able to research your products and services online before committing; websites allow them to learn more about what you offer and put your company at an advantage over competitors. In addition, new customers can get in touch with you through your website without relying on other methods of communication (like phone calls) that cost time and money for both parties.
EMAIL MARKETING:
Sending regular emails about your company’s new products or services can boost customer loyalty and engagement. It’s also relatively simple, cheap, and painless to do.
SOCIAL MEDIA:
A growing digital marketing tactic is using social media as a means to communicate directly with customers. More and more small businesses are using social media tools such as Facebook, Twitter, LinkedIn, Google+, YouTube, and Pinterest to connect with their customers and improve communication. Social Media Examiner's State of Social Media 2013 report shows that 73% of marketers use social media now in 2014 and 93% plan on continuing their usage throughout next year.
VIDEO MARKETING:
Video is one of today’s most popular and fastest-growing forms of marketing. It has been estimated that more than 80% of online activity involves video in some way, shape or form. If you’re not including video in your digital marketing plan, you could be missing out on a huge opportunity to reach your audience and persuade them to buy your products or services. Video can be used for everything from banner ads and social media posts, to product tutorials and landing pages.
MOBILE ADVERTISING:
Advertising is a fact of life. Even in a world without billboards, consumer spending would still reach an average of $1 trillion annually. But with advertisers now able to track and target individuals as they move between different devices and screens, mobile ads have become increasingly more relevant—and valuable. Reaching new customers on their smart phones can give small businesses a boost, especially when paired with other digital marketing tactics. Here’s how to make mobile advertising work for you
TESTING WHAT WORKS AND DOESN’T:
You can’t assume something is working just because you’re getting traffic and social engagement. You need data. The best way to gather data is through tools like Google Analytics, paid tools like Salesforce and HubSpot, or some combination of both. Without information on how visitors are finding your site, what they do once they arrive, and why they might leave—and specific tactics you can use to change that—you have no way of knowing what actually works for your business and what doesn’t.