NATIONAL BRAND "MADE IN RUSSIA"
Added: (Thu Jun 16 2022)
Pressbox (Press Release) -
Import substitution in Russia has become the main topic of recent months. According to VTsIOM, more than half of Russians are confident in the superiority of Russian products over foreign ones.
How to increase and simultaneously meet the demand for Russian products? What is the role of the State in this work? How to help companies promote their products more effectively in the domestic and foreign markets?
All these issues and not only will be discussed by the SPIEF participants within the framework of their own session of the Made in Russia project on June 16.
The online broadcast will be available at 09:00 Moscow time at the link https://forumspb.com/programme/business-programme/977 ..
Session participants:
Igor Bukharov, President of the Federation of Restaurateurs and Hoteliers
Anna Dycheva-Smirnova, Managing Director of Expovisionrus
Alexey Kozhevnikov, Vice President of Opora Russia
Sammy Kotwani, President of the Indian Business Alliance (IBA)
Maxim Protasov, Head of Roskachestvo
Mikhail Sadchenkov, CEO of Made in Russia
Denis Sekirinsky, Deputy Head of the Presidential Administration for Scientific and Educational Policy
https://vk.com/ru_madeinrussia
Now it's not just a brand and a symbol: new challenges have led to the creation of the All-Russian movement "Made in Russia". Thousands of entrepreneurs and hundreds of thousands of citizens raised the common slogan "Made in Russia". Today, a single information system "Made in Russia" is already available to manufacturers and consumers: dozens of digital services and special projects are starting their work. Business, citizens and the state responded to the challenges created for the Russian economy with a broad rise of business patriotism throughout the country. According to a recent study by the All-Russian Center for the Study of Public Opinion (VTsIOM), 68% of the Russian population are confident that Russian companies will be able to replace foreign ones in full or in greater volume, 66% will prefer Russian goods to foreign ones, and 57% are confident in the superiority of the quality of domestic goods over foreign ones. These data indicate broad opportunities and opening prospects for the real support and development of import substitution in Russia, within which all actors in the processes of import substitution and promotion of the national brand "Made in Russia" will certainly have to find a single development strategy for the ultimate beneficiary, which should be the state and society. How to increase and simultaneously meet the demand for domestic products? What soft and rigid mechanisms can guarantee and ensure product quality standards? How can the state help strengthen the positions of companies engaged in import substitution? What requests do citizens have for information about Russian goods? What will allow goods made in Russia to be promoted more effectively in the domestic and foreign markets? What new markets for the sale of products are being opened abroad and how will the state support exporters in the face of a break in logistics chains and sanctions against financial transactions? What DNA of values and meanings should be embedded in the national brand "Made in Russia"? What special projects, services, media content and other solutions can the Made in Russia ecosystem offer to businesses and consumers?
Moderator:
Mikhail Sadchenkov, General Director, National brand "Made in Russia"
Speakers:
Igor Bukharov, President, Federation of Restaurateurs and Hoteliers
Anna Dycheva-Smirnova, Managing Director, EXPOVISIONRUS
Sammy Kotwani, President, Indian Business Alliance (IBA)
Yana Lantratova, First Deputy Chairman of the State Duma Committee of the Federal Assembly of the Russian Federation on Education
Sergey Morozov, First Deputy Chairman of the State Duma Committee of the Federal Assembly of the Russian Federation on Regional Policy and Local Self-Government
Maxim Protasov, Head, ANO "Russian Quality System" (Roskachestvo)
Denis Sekirinsky, Deputy Head of the Presidential Administration for Scientific and Educational Policy of the Russian Federation
Panelist:
Alexey Kozhevnikov, Vice President, All‑Russian Public Organization of Small and Medium-sized Enterprises "SUPPORT OF RUSSIA"
Now it's not just a brand and a symbol: new challenges have led to the creation of the All-Russian movement "Made in Russia". Thousands of entrepreneurs and hundreds of thousands of citizens raised the common slogan "Made in Russia". Today, a single information system "Made in Russia" is already available to manufacturers and consumers: dozens of digital services and special projects are starting their work. Business, citizens and the state responded to the challenges created for the Russian economy with a broad rise of business patriotism throughout the country. According to a recent study by the All-Russian Center for the Study of Public Opinion (VTsIOM), 68% of the Russian population are confident that Russian companies will be able to replace foreign ones in full or in greater volume, 66% will prefer Russian goods to foreign ones, and 57% are confident in the superiority of the quality of domestic goods over foreign ones. These data indicate broad opportunities and opening prospects for the real support and development of import substitution in Russia, within which all actors in the processes of import substitution and promotion of the national brand "Made in Russia" will certainly have to find a single development strategy for the ultimate beneficiary, which should be the state and society. How to increase and simultaneously meet the demand for domestic products? What soft and rigid mechanisms can guarantee and ensure product quality standards? How can the state help strengthen the positions of companies engaged in import substitution? What requests do citizens have for information about Russian goods? What will allow goods made in Russia to be promoted more effectively in the domestic and foreign markets? What new markets for the sale of products are being opened abroad and how will the state support exporters in the face of a break in logistics chains and sanctions against financial transactions? What DNA of values and meanings should be embedded in the national brand "Made in Russia"? What special projects, services, media content and other solutions can the Made in Russia ecosystem offer to businesses and consumers?
Moderator:
Mikhail Sadchenkov, General Director, National brand "Made in Russia"
Speakers:
Igor Bukharov, President, Federation of Restaurateurs and Hoteliers
Anna Dycheva-Smirnova, Managing Director, EXPOVISIONRUS
Sammy Kotwani, President, Indian Business Alliance (IBA)
Yana Lantratova, First Deputy Chairman of the State Duma Committee of the Federal Assembly of the Russian Federation on Education
Sergey Morozov, First Deputy Chairman of the State Duma Committee of the Federal Assembly of the Russian Federation on Regional Policy and Local Self-Government
Maxim Protasov, Head, ANO "Russian Quality System" (Roskachestvo)
Denis Sekirinsky, Deputy Head of the Presidential Administration for Scientific and Educational Policy of the Russian Federation
Panelist:
Alexey Kozhevnikov, Vice President, All‑Russian Public Organization of Small and Medium-sized Enterprises "SUPPORT OF RUSSIA"