12 Web Design And SEO Mistakes To Avoid In 2023
Added: (Wed Mar 08 2023)
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SEO can help you build a good online presence that attracts and retains customers. It’s important to rely on web designers Maidstone or hire a Kent SEO agency to help you with your SEO strategy. Without their professional help, you may end up making these 12 mistakes.
Having too many images
Images are a crucial part of your website. Regardless of your product or service, images make any website more visually appealing. However, there is a fine line between having too many images and having just the right amount of images.
Having too few images
You need to have just the right number of images on your website. Having too many unnecessary images can slow the web page down. On another note, too few images will make it boring or dull.
Relying too much on customised templates: While these templates are quite helpful, remember that you are building a professional website that should relay your brand's message.
Not paying enough attention to the mobile view
A Kent SEO agency would advise that you focus on how your website will look like on varying platforms and devices, including its mobile view.
Not having social media content on your website
Web design and social media marketing often go hand in hand. With off-page SEO comes social media marketing, so you should carefully place a button or a link on your website that will redirect users to your social media page.
Being inconsistent with your design
Inconsistency is one of the worst mistakes that you can make with your website. Remember, your goal is to improve your customer’s experience while they’re on the website. Inconsistency will not only increase your bounce rates but will also lower your conversion rates.
Not having enough CTAs
CTAs or call-to-action buttons are crucial because they help transition website visitors to subscribers or actual customers, which helps gain customer trust and loyalty.
Adding too many unwanted and unnecessary elements
You need to find the right balance between providing your customers with information about why they should purchase your products and services and not having to bombard them with too many unwanted and unnecessary elements.
Having a non-responsive design
With the help of web designers Maidstone, you can ensure that your web design is responsive. Similar to having the right CTAs, a non-responsive design will allow your viewers to aimlessly go from one web page to the other without ending up on the checkout page.
Having disruptive pop-ups
Non-responsive designs and disruptive pop-ups are your worst enemy, so as much as possible, make sure to avoid them. Only use them when needed and place them strategically throughout your website.
Your content is not scannable
You have to make sure that the content on your website is scannable. If you have a blog post about why your customers should buy your product, make sure that it’s presented in a list so that they can easily read through it.
Videos that auto-play with sound
Both images and videos are helpful. But what's not okay is adding auto-playing videos with sound on your website without the consent and expectation of the customer. This can be quite frustrating for people who are visiting your website.
If you’re looking to avoid these mistakes, you can hire web designers Maidstone to help you make your website much more appealing to potential customers. Call a Kent SEO agency like Site Wizard today at 01622 200 045.