All About digital marketing
Added: (Tue Sep 26 2023)
Pressbox (Press Release) -
Digital Marketing Introduction: -
Bonjour!
In today’s era the people across globe got so much connected that whatever happens at end of the world get to know instantly at next end of the world. The availability and affordability of internet is playing major role in this. The availability and affordability of internet is not only helping peoples to get connected, but helping businesses to promote their product through digital marketing.
There was an era when everyone thinks digital marketing is limited to posting the business information in the form of post or status over a social media channels like Facebook or what’s app, but if we compare it with modern perspective it is not only limited to mailing an email or posting a photo or video over the social media platform. It is more than that.
Digital marketing is a modern type of marketing, which uses internet or other forms of digital mediums to promote the brand, product or service online to reach and make a connect with target customers.
Types of Digital Marketing: -
Digital marketing have very broad base, broadly we can divided the digital marketing into following types.
• SEO: - Search Engine Optimization
Search engine optimization (SEO) process of enhancing the quality as well as the quantity of website traffic to a website or web page from search engine. It is keyword user query majorly focus on organic traffic.
• SEM: - Search Engine Marketing
Search engine Marketing (SEM) is the process of increasing visibility of website through paid advertisement.
• SMM: - Social Media Marketing
Social media marketing (SMM) is a type of digital marketing which uses both social media platforms as well as web pages to promote a brand or service.
• PPC: - Pay-Per-Click
Pay per click is a type of digital marketing which uses internet advertising model to drive traffic towards the publisher website. In this type the advertiser need to pay certain amount of money to publisher as per every click on advertisement.
• E-mail marketing
E-mail marketing as type of digital marketing in which commercial message is gets to set a group of target customer, peoples using an email as a medium.
• Content marketing: -
Content marketing is a form of digital marketing which majorly focused on creating, publishing and distributing the relevant content into the targeted customers.
• Affiliated marketing: -
Affiliated marketing is a type of digital marketing in which company pays a certain amount of money to third party publisher to generate a leads or traffic’s for company’s product and services.
Advantages of Digital Marketing: -
1. Affordability: -
If we compare the digital marketing with traditional forms of marketing it is very affordable to advertise the product or service to the companies.
2. Global reach: -
Internet has a widespread over the globe, so brands can target across the globe whom so have accessibility to internet.
3. Track able: -
The results of the digital marketing are easy to track, where if we opt to traditional marketing it is difficult to track.
4. Measurable : -
The results come with quantative data hence we can measure the results.
5. Conversion rate: -
In digital marketing we specifically run the advertisement for our target customer so it helps to increase the conversion rate for promoting and selling brands and services.
6. Time saving: -
In Digital marketing we need not to travel, meet and distribute any physical form of medium to audience.
Scope of Digital Marketing
According to the research of Forbes magazines, 82% of companies have made their presence online to fill up the gap between brands and customers.
If specifically we talked about India, there is steady rise of using digital platforms in India since the Ministry of Economics and IT announced the creation of Digital India.
According to Yahoo Finance the global market of digital marketing was estimated around US$31 billion for the year of 2022and it will likely be the growing by CAGR of 13.9% for the period of 2022-2030. It will bring a lot of scopes and job opportunity for Digital marketers. Only on LinkedIn there are 30,000+ jobs post are available in India. Digital marketers have a bright future in the form of employment, freelancing or agency.
According to Economic Times digital marketing industry in India is expected to reach a CAGR of 27.42% i.e. INR 539 billion by 2023