Trends on digital marketing
Added: (Tue Feb 21 2023)
Pressbox (Press Release) -
What is digital marketing?
Digital marketing is the act of promoting products and services through digital channels,
such as social media, SEO, email, and mobile apps. Any form of marketing that involves
electronic devices is considered digital marketing.
Types of digital marketing
Digital marketing can appear in many forms, including the following:
• Email marketing. Organizations reach out to customers and prospective customers
through email with the goal of promoting current business practices such as sales or
events.
• Social media marketing. Organizations use social media marketing through
platforms including Facebook, Twitter and Pinterest to connect and communicate
with customers and prospective customers, notifying them of updates or deals, as
well as just communicating and building social trust.
• Pay-per-click (PPC) advertising. PPC advertising enables organizations to advertise
on different websites with paid ads. An example of such an advertisement is a
banner ad. If enough data or cookies are collected about a user, these ads can be
targeted by characteristics like age, gender, location or general interests. The ad
publisher is paid every time a user clicks on the ad.
• Content marketing. This digital marketing strategy tries to reach customers through
content. Content refers to something an organization produces and publishes on a
website with the intent to promote it through other marketing types, such as social
media or email.
• Sponsored content. An organization pays another business to create and promote
content that highlights the marketer's product or service.
• Affiliate marketing. An organization pays a commission to an influencer on a specific
platform, such as YouTube or Instagram, to promote its product or service.
• Short Message Service (SMS) marketing. Organizations might choose to use SMS
messages to send promotions to customers. Political candidates running for office