What is PPC
Added: (Wed Aug 24 2022)
Pressbox (Press Release) -
PPC is a skill that should have in your toolbox or at least have a basic understanding of. Although 45% of small businesses use some form of online advertising, many of us are unfamiliar with pay-per-click. This guide will help you understand pay-per-click marketing in its entirety.
What is PPC Marketing
Pay-per-click, or PPC, is a type of advertising in which you pay a fee to have your website appear on the search engine result page (SERP) when someone types in specific keywords or phrases.
The ads you create to direct visitors to your site will appear in the SERP, and the fee you pay is based on how many people click on your ad.
Real-time bidding (RTB) is used by advertising services such as Google Ads and Microsoft Ads, in which advertising inventory is sold in a private automated auction using real-time data.
How does PPC work?
Pay-per-click, or PPC, is a paid advertising model used in search engine marketing (SEM). The advertiser only pays when people interact with their ad through impressions or clicks when using PPC.
Every time an ad spot appears on a search engine results page (SERP), an auction for the keyword occurs in real-time.
The winner who appears in the top position is determined by a combination of multiple factors, including bid amount and ad quality.
Most businesses begin their PPC marketing with Google Ads because it provides access to the largest audience of potential clients and customers, as well as a variety of different ways to set up and run campaigns depending on your goals.