"Oscars for holograms" overruled by IQ Structures
Added: (Thu Nov 29 2018)
Pressbox (Press Release) -
IQ Structures, a Czech research and manufacturing organisation focused on optical nanotechnologies, won two of five prizes in Excellence in Holography Awards 2018 by IHMA (International Hologram Manufacturers Association). The hologram „beetle and the flower“ with an unprecedented combination of visual effects was one of the winners. Holograms on gramophone records, a breakthrough innovation, was the second one.
The hologram „beetle and the flower“, the winner of THE BEST ORIGINATION award, is based on advanced graphical design backed by unique visual effects that integrate distinctive 3D objects, emerging features, small animations and changing bright colours. The hologram was manufactured with electron beam, using mathematic algorithms developed by IQ Structures´ experts. Such hologram is virtually inimitable.
Holograms for vinyl that change gramophone records into luxury items won „BEST APPLIED DECORATIVE/PACKAGING PRODUCT“. It confirmed that technologies developed by IQ Structures can produce holograms from almost any material and integrate them into nearly any item, including packaging products.
Martin Jotov, Executive Director in IQ Structures, said: "I would like to express thanks to my colleagues from our origination centre and from research units that were instrumental in the development of our unique visual effects. Our origination excellence is now broadly appreciated in the market, and our capacities are used even by companies you wouldn't expect. This year awards confirm that we create elements beautiful, user-friendly and advanced. It is essential not just for user experience but mainly for security reasons."
Winners of IHMA´s Excellence in Holography Awards are selected each year by an expert jury. Usually, Winners of IHMA´s Excellence in Holography Awards are selected each year by a panel of experts. Usually, there are six categories, but this year only five winners were awarded. IQ Structures has been successful in this competition in the past, winning „commending“ awards of "INNOVATION IN HOLOGRAPHIC TECHNOLOGY" in 2017.
The holograms have been manufactures for more than 30 years. The industry is now stratified from simple technologies and effects vulnerable toward imitation to sophisticated security elements. IQ Structures´ origination centre focuses on the most advanced technologies, connecting designers and technology experts. The company has developed a range of unique visual effects.